The term ‘CreaTech’ - the fusion of emerging technology and the Creative Industries - has gained remarkable traction in the UK, and on the global stage. As innovative technologies shape new forms of artistic expression and drive productivity in traditional and emerging creative sectors, the question arises: How much economic benefit might CreaTech actually deliver?

Over the past century, Britain’s influence across the world has become increasingly reliant on soft power. Think the BBC World Service, the globe-trotting royals, our creative industries, the British Council. But we are in danger of throwing our trump cards away.